What’s better than being able to give back and support worthy causes and communities? Being able to have fun while doing it. As a company ready to make history, American Weed Co. has become the first-ever cannabis brand to headline sponsor a massive U.S. music festival. Spearheading cannabis reform, American Weed Co. has joined forces with the Cali Vibes 2024 festival to help create a weekend that festival-goers can get excited about, all while giving back.  

Offering a taste of California living, the Cali Vibes 2024 music festival is a three-day long event happening this year between February 16 and 18 at the Marina Green Park in Long Beach. The festival is brought to life by Goldenvoice, the masterminds behind the Coachella Valley Music & Arts Festival and Stagecoach. This year’s SoCal celebration features performances by Gwen Stefani, Ice Cube, Sublime With Rome, Wiz Khalifa, The Roots, Rebelution, and so many more. 

As a company that wants to give back, including a $5 sustainability fee with every ticket purchase to support initiatives that help better our planet, Cali Vibes 2024 welcomed a collaboration with American Weed Co. as their headlining sponsor. Nic Adler, VP of Festivals and Co-Founder of Cali Vibes, remarked that he was proud of this partnership, stating, “Their mission to uplift and support our veterans—as well as our nation’s first responders—makes them an ideal partner. American Weed Company wants to unify and bring people together, and so does Cali Vibes.” 

As a force in cannabis reform, American Weed Co. is committed to the responsible and practical regulation of cannabis, community reinvestment, and social equity. American Weed Co. occupies one of the few board member seats of the National Cannabis Roundtable, helping push Congress to act safely on banking and other reform measures.


Embarking on a mission to legalize weed for veterans nationwide while destroying surrounding stigmas, this brand donates up to 10% of its net profits each year to deserving organizations like Stop Soldier Suicide and Responder Strong, organizations dedicated to supporting the unsung heroes in this country who help enrich our lives. Like purchasing a Cali Vibes 2024 ticket gives back to Mother Earth, every American Weed Co. purchase helps elevate the lives of those who selflessly served our country.

Now, at one of the largest multi-day music festivals in America, American Weed Co. and Cali Vibes have designed a collaboration t-shirt to keep the giving going, with 100% of all profits from this festival-only t-shirt going to veteran and first responder groups. 

Beyond a weekend full of dank music, American Weed Co. plans to have several activations throughout the festival, adding to the memorable experience by offering concert-goers the opportunity to roam among various festival vendors to learn about local and national cannabis brands, as well as worthy non-profit organizations. But the main activation for the cannabis brand is the secret “military locker,” a place where attendees are invited into a speakeasy-style tattoo parlor, marking the dope musical adventure with an elevated temporary airbrush tattoo.

Tickets for the Cali Vibes festival are still available, and American Weed Co. cannabis products are currently available across California, with expansion in other states coming soon.