Cannabis entrepreneur Cameron Clarke is the CEO of Sunderstorm, which owns the award-winning Kanha brand. He is bringing cannabis-integrated wellness to The Beach Samui resort in Thailand. Clarke discussed the trend and his vision for cannabis-enhanced hospitality in Southeast Asia.

Choosing The Beach Samui

Clarke was impressed by The Beach Samui’s location. Nestled in Ko Samui, Thailand, the resort is Asia’s first licensed hotel offering cannabis therapies. 

“The Beach Samui is a sanctuary of holistic wellness, nestled in one of the most breathtaking locations in Thailand,” Clarke said. 

He emphasized the resort’s existing wellness expertise as a perfect match for Kanha’s cannabis-enhanced therapies.

Vision Behind the Partnership

Clarke’s goal was to elevate cannabis tourism and redefine luxury wellness. 

“From the start, our shared vision was to elevate cannabis tourism and redefine luxury wellness by seamlessly integrating Kanha—a trusted brand with a decade of experience—into a world-class hospitality setting,” Clarke explained. 

He aims to provide global travelers access to cannabis healing treatments in a stigma-free environment. 

Navigating Thailand’s Cannabis Market

Thailand’s Progressive cannabis laws offer unique opportunities compared to more restricted markets like the US. Clarke noted Thailand’s more normalized cannabis culture. 

“Thailand has not restricted the use of cannabis the way it is in the US. On-site consumption is allowed, and cannabis can be integrated much more deeply into the customer experience,” Clarke added. 

This flexibility allows Kanha to ensure safe, responsible consumption by prioritizing consumer education.

Cannabis Transforming Vacations

Clarke believes cannabis enhances vacation experiences by promoting deeper relaxation and introspection.

“Traditional vacations help you escape. Cannabis-enhanced vacations help you heal and rejuvenate,” Clarke insisted. 

He highlighted benefits such as improved sleep, heightened sensory experiences, and deeper mindfulness. 

Advice for Cannabis Newcomers

Clarke emphasized careful preparation for guests new to cannabis therapies. The resort offers several carefully tailored treatments, including restorative sleep rituals, vibroacoustic massages, and Indica-infused rituals for relaxation. 

“Set and setting is important, and we’ve thought through both with these treatments,” Clarke confirmed. 

Positive Guest Feedback

Early guest responses shaped future offerings at The Beach Samui. The consensus? There was a strong demand for cannabis-integrated wellness.

“Guests love the deeper relaxation they feel with the cannabis-infused spa treatments and yoga sessions, leading us to offer more personalized dosing options for an optimal experience,” Clarke noted. 

Feedback inspired new sleep-enhancing therapies and immersive wellness programs. 

Personal Rewards and Future Expansion

Breaking down cannabis stigma and witnessing guest transformations are particularly rewarding for Clarke. 

“Seeing cannabis go from taboo to transformative—and having a hand in that shift—is incredibly rewarding,” Clarke remarked.

Guests often leave feeling refreshed and reconnected with themselves. 

Blending Cultures Authentically

Clarke wants to honor Thai traditions while introducing California-developed cannabis formulations authentically. 

“Ultimately, our goal is to respect Thailand’s cultural roots while introducing Kanha’s science-backed, high-quality cannabis products in a way that feels organic, immersive, and tailored to the local experience,” he said.

Leading Cannabis Hospitality

Clarke sees medical integration as the future of cannabis hospitality. He insists that treatments can transcend relaxation.

“The future of cannabis wellness will go beyond relaxation—it will include direct access to medical professionals,” Clarke concluded.