Legendary boxer Mike Tyson has joined forces with Royal Queen Seeds (RQS), a leading cannabis seed bank, to launch a premium line of cannabis seeds. The exclusive partnership will introduce six new strains to consumers globally, marking a significant collaboration between Tyson’s premium cannabis brand, TYSON 2.0, and RQS.
A prominent figure in global cannabis genetics, RQS carefully assesses each seed for qualities like germination, vigor, and both recreational and medical efficacy. RQS offers informative grow guides and resources to support cultivators and has secured numerous victories and prestigious awards, catering to growers of all skill levels. Tyson’s TYSON 2.0 entered the cannabis market with a commitment to delivering top-quality products on a global scale. Expanding beyond cannabis, the brand has diversified its offerings into various consumer product categories, reaching widespread US and international markets.
TYSON 2.0 and RQS’s inaugural six strains, namely Gelato 44, Dynamite Diesel, NYC Sour D (autoflower), GOAT’lato Auto, Punch Pie, and Corkscrew (autoflower), offer a blend of nostalgic and innovative genetics. These strains, available in both feminized and autoflowering seeds, promise a consistently exceptional home-growing experience. The partnership envisions more substantial growth by introducing 12 more strains over the next three years.
The president of RQS, Shai Ramsahai, expressed the company’s excitement about the collaboration. Since launching Royal Queen Seeds in the US over a year ago, the company has been on the search for a partner who meets and exceeds its expectations in bringing exceptional cannabis products to the market. Ramsahai shares that they’ve found TYSON 2.0 to be consistent in checking the boxes in exactly what they’re looking for in a partner.
Mike Tyson, Co-founder and Chief Brand Officer of TYSON 2.0, emphasized the importance of growing cannabis at home in his personal journey. He sees it as a way to deepen his relationship with the plant, slow down life, and find enrichment. Tyson praised the expertise of Royal Queen Seeds, stating that the six inaugural strains fittingly provide a taste of what to expect next from the fruitful collaboration.
Royal Queen Seeds, a Barcelona-based cannabis seed bank that has been operating since 2007, is well-positioned to bring Tyson-approved genetics to cannabis enthusiasts and home growers globally. TYSON 2.0, with its retail network, will complement this effort. The collaboration comes at a strategic time, with bills filed to legalize home growth in New Jersey and Washington and ongoing regulations in New York, potentially expanding the market significantly.
Adam Wilks, CEO of Carma HoldCo, the parent company of TYSON 2.0, brings attention to the importance of genetics in producing great cannabis flower. Expressing confidence in the collaboration, he highlighted that the partnership ensures consumers easily recognize that the seeds they purchase yield the high-quality cannabis that the icon Tyson expects for himself.
The six exclusive TYSON 2.0 strains are now available for purchase in the U.S. (excluding Kansas and Kentucky) and internationally. They come in one-, three-, five-, and ten-seed packs, offering consumers flexibility. Upholding Mike Tyson’s legendary mindset of being the greatest, TYSON 2.0 remains dedicated to delivering premium products through its latest collaboration with Royal Queen Seeds.
