Across the globe, the cannabis industry is in flux. Over the course of the past several years in the US, cannabis has gone from a poorly kept under-the-table secret to an out-in-the-open industry unto itself. What began with the legalization of the sale, purchase, and consumption of cannabis in Colorado has spread to numerous more states throughout the country. In doing so, the IS was able to reap the financial and economic benefits associated with the legitimization of cannabis sales, such as taxes. Now, other countries are taking note of how regulating cannabis sales has functioned and are taking their own unique approaches.

The latest example of this is Mexico, where a recent public announcement from the Federal Commission for the Protection against Sanitary Risks (COFEPRIS) has explicitly condemned the illegal marketing of unregulated CBD and cannabis-derived products in Mexico. Not only does this allow for the country’s government to maintain tighter control of the cannabis industry, but it also clears the way for previously established legitimate dealers to take a more comprehensive grasp on the market. One such legitimate dealer is Xebra Brands Ltd., a leader in the Mexican cannabis industry.

Mexico’s Changing Rules

While unauthorized brands of cannabis products have long been more or less ignored in Mexico, this new public announcement is indicative of substantial changes. COFEPRIS has made it clear that the rules and regulations will be altered and that consequences for those who do not adhere to them will be far more severe. Indeed, perhaps even more telling than the content of the announcement is the form of the announcement itself. By delivering this new decree with tremendous size and magnitude, the Mexican government is clearly eager to demonstrate the strict enforcement of cannabis regulations that will be implemented moving forward. 

This sets Xebra up for unparalleled success in the cannabis sector within Mexico, considering its status as the only company with fully authorized federal permits for legal cannabis commercialization in the country.

The COFEPRIS Statement

The COFEPRIS statement goes so far as to outright name several brands that have been previously identified as being engaged in the unauthorized sale of cannabis products. To drive the point home, the statement warns of potential health risks and makes it clear that these products do not have any federal authorization, making the sale and purchase of such goods now entirely illegal. 

“This announcement is a game-changer for the cannabis industry in Mexico,” said Rodrigo Gallardo, CEO of Xebra Brands. “It confirms that the path to a fully regulated market is here, and Xebra remains the only company to have successfully obtained legal federal authorizations. We expect COFEPRIS to continue strengthening enforcement, ensuring that only compliant companies operate in this space.”

Bright New Cannabis Future

As the industry moves into this new era of enforcement and compliance, Xebra is poised to lead cannabis retailers and companies into a new era of the cannabis-fueled industry in Mexico. The company is committed to remaining steadfastly loyal to these new legislations and regulations and is prepared to lead the charge in building a fully legal, transparent, and sustainable cannabis market in Mexico.