nuEra Cannabis, a leading vertically integrated cannabis company in Illinois, has launched its annual “Season of Giving Danks” charity drive. Running from November 15 to December 24, 2024, this year’s drive benefits the Center for Prevention of Abuse (CFPA) in Peoria, Illinois, near one of the company’s key retail locations.

The initiative is part of nuEra’s ongoing commitment to supporting local communities. By inviting customers to donate during checkout at dispensary locations statewide, the campaign aims to raise vital funds for programs that empower survivors of abuse and violence.

A Statewide Effort to Drive Change

The charity drive spans all of the company’s dispensaries across Illinois, including:

  • Chicago
  • East Peoria
  • Urbana
  • Champaign
  • Aurora
  • Pekin
  • DeKalb

Customers at these locations can easily make contributions during checkout for widespread participation in this meaningful initiative. All proceeds go directly to CFPA, an organization dedicated to providing safe shelter, counseling, and educational resources for those affected by abuse.

“Our team is deeply committed to giving back to the communities we serve, and this annual event is one of the ways we can make a meaningful impact,” said Jonah Rapino, Director of Marketing at nuEra Cannabis.

Spotlight on Giving Tuesday

One of the campaign’s key highlights was Giving Tuesday on December 3, 2024. nuEra matched every customer donation dollar for dollar, creating a powerful incentive for customers to contribute generously. This special initiative aligns with Giving Tuesday’s global mission to inspire collective acts of generosity.

Rapino explained how the matching donations amplified the impact of the campaign: 

“Matching donations on Giving Tuesday not only amplified the support we could offer but also fostered a spirit of giving among our customers.”

The matching program sparked an outpouring of generosity from customers and staff, reinforcing the company’s commitment to making a difference in the communities it serves.

Building a Community of Kindness

The campaign has been met with overwhelming enthusiasm from nuEra staff and customers. Jordan Kielan, Store Manager at nuEra Peoria, describes the heartwarming response to the drive: 

“Seeing customers step up and donate, knowing their contributions would be doubled, was truly heartwarming. It’s amazing to witness how small acts of kindness can create a ripple effect of generosity. I am incredibly proud of my team and our community for coming together to support a cause that is so important.”

Kielan added that the initiative demonstrates the strength of collective action: 

“The generosity and dedication the community has shown in gathering donations for the Center speaks volumes about the strength and compassion of our collective spirit. Together, we’re making a real difference, and I couldn’t be more grateful to be part of such an inspiring group.”

Why the Center for Prevention of Abuse Matters

The Center for Prevention of Abuse plays a critical role in supporting individuals affected by domestic violence, elder abuse, sexual assault, and human trafficking. The organization provides shelter, counseling, and prevention education to help survivors rebuild their lives and regain hope.

Partnering with CFPA aligns with nuEra’s mission to support impactful organizations that uplift local communities. This partnership will make sure every dollar donated during the campaign goes directly toward transforming lives.

How to Get Involved

Participating in the “Season of Giving Danks” is simple. Customers can make donations during checkout at any of the company’s dispensaries statewide through December 24th. This straightforward process enables customers to contribute directly to a cause that has a meaningful impact on individuals and families in need.

Extending the Campaign’s Reach

To further spread awareness and encourage participation, nuEra is leveraging its social media platforms to keep customers informed about the campaign’s progress. Supporters can follow the company for updates and engage with the initiative online:

By sharing stories of generosity and updates about the funds raised, nuEra hopes to inspire even more people to join the cause.