As of 4:20 PM on December 4th, Snoop Dogg’s cannabis franchise Smoke Weed Every Day (S.W.E.D.) has begun operating its new website, SWED.com. This development builds on the iconic rapper and marijuana advocate’s successes in other cannabis ventures, including the opening of the S.W.E.D. dispensary in Los Angeles and a coffee shop in Amsterdam.

The opening of SWED.com marks Snoop Dogg’s expansion into e-commerce. The platform offers customers direct shipping of various hemp-derived cannabis products and accessories. This launch follows the introduction of tighter hemp regulations in multiple states.

The Success of Snoop Dogg’s S.W.E.D. Brand

As reported by PR Newswire, Snoop Dogg founded S.W.E.D. as a cannabis lifestyle brand that celebrates the intersection of cannabis and music. Snoop Dogg has long been a vocal advocate and fan of marijuana, who has utilized his platform to promote the normalization of marijuana and cannabis products.

The S.W.E.D. brand opened its first dispensary in Los Angeles, California to widespread success, likely fueled by the celebrity draw of its founder. A secondary dispensary was opened in Amsterdam. Although this location stylizes itself as a coffee shop, customers can purchase small amounts of cannabis and other weed products. More physical dispensaries are planned to open as the brand continues its expansion.

Cannabis Products Shipped Directly to Consumers

With the launch of SWED.com, the S.W.E.D. franchise now presents an option for consumers to purchase cannabis products online and have them shipped directly to their homes. This development follows Snoop Dogg’s longstanding mission of normalizing hemp-derived products across the United States.

The online store features a curated selection of both Snoop Dogg and Death Row Records branded hemp-derived cannabis products, smoking accessories, tobacco cigars and wraps, and limited-edition lifestyle merchandise. The website additionally serves as a directory for the brand’s physical locations in Los Angeles and Amsterdam.

Snoop Dogg has commented on the strategic opening of the store during the middle of the holiday season. “The holidays are all about sharing, and this year, I’m sharing access to S.W.E.D. with the world,” he states. “Whether you’re shopping in person or online, for yourself or someone on your list, you’ll find the same high-quality products I enjoy every day no matter where you are.”

S.W.E.D. is not the first major cannabis brand to operate a direct-to-consumer business model. As reported by Forbes, Jeeter announced an online direct-to-consumer platform during the holiday season of 2022. Many other cannabis sellers have subsequently expanded into the e-commerce space.

Lukasz Tracz, the co-founder and co-CEO of the popular Jeeter cannabis brand, made remarks on how he believes direct-to-consumer business will shape the industry. “We believe D2C is the future of cannabis shopping in mature markets, like California,” he asserted. “We want to offer our customers products that are hard to get at stores because of long lines, in the comfort of their homes.”

Snoop Dogg Remains Optimistic as Hemp Regulations Tighten

Although the launch of SWED.com heralds another major development in direct-to-consumer cannabis consumption, regulatory efforts to tighten the distribution of hemp products have cast a shadow over the industry.

As reported in a separate article by Forbes, California, Illinois, and New Jersey have joined these efforts to reduce the sale of intoxicating hemp products. In September 2024, California Governor Gavin Newsom made himself a major figure in this battle when he introduced emergency regulations that temporarily banned hemp products with any amount of THC. 

Despite the clamping down on hemp-derived cannabis products in multiple states, Snoop Dogg has remained enthusiastic about his website launch and adamant in his marijuana advocacy.

“This plant is for the people—it’s always been about unity,” Snoop Dogg declared in an email statement. “With SWED.com, I’m making sure no one gets left out, no matter what’s happening with regulations around the country.”