Rolling Loud, the world’s largest hip-hop festival, and The Flowery, Florida’s premier cannabis brand, have joined forces to launch LOUD. It’s a new cannabis line that marks the festival’s 10th anniversary. This groundbreaking partnership delivers exclusive cannabis products while also highlighting the shared cultural roots of these two South Florida giants.

A Partnership Rooted in Miami’s Culture

Rolling Loud has redefined the hip-hop festival scene. Over the years, it has hosted global icons like Future, Travis Scott, and Playboi Carti at its events. Similarly, The Flowery has set the gold standard for cannabis in Florida. The shop has earned a reputation for premium products and a strong commitment to community values. Together, their collaboration celebrates Miami’s rich culture and a shared journey from grassroots beginnings to industry leadership.

“The Flowery is rooted in community and culture, and our partnership with Rolling Loud is a natural mix,” said Elad Kohen, founder and CEO of The Flowery. “Both companies are born and raised in South Florida and really live and breathe its mission and culture. We’re honored to celebrate Rolling Loud’s 10-year anniversary in our hometown of Miami. The collaboration is LOUD in every way.”

Introducing LOUD to the Masses

The LOUD line debuts with two exclusive products made from the Blue Nerdz strain. This selection results from pheno-hunting and Rolling Loud and The Flowery collaborative input. 

Here’s a brief description of the unique products:

  • LOUD Blue Nerdz Hand-Roll: A 7-gram hand-rolled joint. It’s the first in the US, with just 1,000 units available. This limited release may become a collector’s item among cannabis and music enthusiasts.
  • LOUD Flower Blue Nerdz: Premium eighths of curated flowers highlight The Flowery’s dedication to quality.

These exclusive products were made available on December 13 at The Flowery’s retail and online stores for statewide delivery in Florida.

Educating the Rolling Loud Audience

The joint effort aims to elevate cannabis culture by educating Rolling Loud’s massive audience about the plant’s potential. The Flowery provided information on obtaining medical cards in Florida. The goal is to help attendees access LOUD products and The Flowery’s premium product line, which includes top-tier brands like 710 Labs, Preferred Gardens, Runtz, Super Dope, Wizard Treez, and Backpack Boyz.

“We want to reach Rolling Loud’s audience with great products and knowledge about how to navigate the cannabis space responsibly and legally,” Kohen explained.

Limited Edition Merchandise Celebrates Creativity

The LOUD experience extends beyond cannabis. At the recent Miami festival, attendees could purchase limited edition merchandise designed by local creative Poor Parker, known for one-of-a-kind designs. Festival goers watched Parker sew unique patches into merch live to create personalized keepsakes. This activation emphasized the collaboration’s commitment to supporting local artists and building community connections.

Honoring Miami Roots With a Global Impact

Rolling Loud and The Flowery began as grassroots ventures in South Florida and have since become cultural powerhouses. Rolling Loud, founded in 2015, now hosts festivals worldwide while staying true to its Miami Roots. Similarly, The Flowery continues engaging the local community while setting new standards for cannabis excellence.

The LOUD collaboration is a natural progression for both brands. The partnership intertwines the world of music and cannabis in a way that resonates with fans and consumers.

How to Get Your Hands on LOUD

The Flowery’s retail locations and online store begin selling LOUD products on December 13. Fans who attended the Miami Festival stopped by The Flowery activation space to explore the LOUD line, purchase limited edition merch, and learn more about the partnership.

This alliance sets a precedent for creative collaborations that blend music, cannabis, and culture. As the cannabis industry evolves, initiatives like LOUD demonstrate the potential for inventive crossovers that leave a lasting impact on both sectors. 

For more details, visit The Flowery’s website or follow them on Instagram at @floweryflorida.