Cannabis legalization continues to grow worldwide, and along with it, the cannabis tourism industry. Between 2022 and 2024, the market expanded by around 20% each year (according to the Cannabis Tourism Association). With that pattern of growth in mind, revenue is expected to rise to $17 billion in 2025.
What was once a niche industry has become a sought-after travel option. The experience extends beyond the cannabis itself and into its cultural, recreational, and culinary aspects, which tourists can find in each destination. Cannabis enthusiasts can enjoy education, relaxation, and the fun and excitement that come from exploring a new place.
While the cannabis tourism industry has expanded to many countries, areas like Amsterdam and California have become hubs for cannabis travelers. Each city boasts different attractions that follow the latest trends, like educational tours and luxury experiences. Of course, there are plenty of things tourists need to keep in mind when visiting a new area—including researching local laws and respecting the locals.
The Top Five Cannabis Destinations
Amsterdam remains one of the most sought-after cannabis travel destinations, as the Dutch city is often considered one of the pioneers of its kind. Not only do Amsterdam’s acclaimed coffee shops give tourists a welcoming and comfortable vibe to experience cannabis, but the city’s incredible arts scene and scenic canals provide a unique backdrop to enhance the trip. In 2025, Amsterdam introduced cannabis tours that cover everything from legalization to regulations, helping tourists better navigate the local cannabis scene.
Meanwhile, California offers a range of experiences for cannabis travelers, from high-end cannabis-infused wine tastings to trendier, celebrity-centric dispensaries. For the more environmentally conscious tourists, Humboldt County offers farm tours that educate travelers on its sustainable cultivation practices.
While cannabis has only been legalized in Thailand since 2022, the country has gone from being Asia’s go-to cannabis tourism hub to attracting expanded interest worldwide. Spa treatments infused with cannabis are a popular offering, along with dining options and even cooking classes that allow tourists to recreate their culinary experiences at home. The country has enjoyed a 25% spike in cannabis tourism due to the government’s push for “Green Tourism.”
Though newer cannabis destinations are certainly fun to explore, there’s nothing like a classic. Given that Canada was among the first countries to legalize recreational cannabis use, it offers well-established and varied experiences. Whether a traveler wants to partake in a Toronto-based culinary tour or a relaxing yoga retreat in British Columbia, there’s something for everyone. The country has experienced a 30% increase in cannabis-related international tourism from 2023 to 2024.
Jamaica’s Rastafarian and reggae roots have long been associated with cannabis culture. One of the country’s unique cannabis-related offerings is the spiritual component deeply connected to its traditions. While festivals like Rebel Salute have existed for decades, Jamaica has experienced a 40% increase in attendance since 2023, when the country began focusing on expanding the cannabis tourism market.
The Most Exciting Cannabis Tourism Trends
As cannabis tourism expands, so do all the industry’s offerings. One of the fastest-growing trends is wellness retreats focusing on holistic healing, yoga, and meditation. In fact, around 35% of travelers expressed interest in cannabis experiences within the wellness space. Similarly, cannabis tourists also seek out luxury experiences, including high-end products, private tastings, and exclusive resorts tailored to cannabis enthusiasts.
While relaxation and luxury services are on the rise, cannabis and food have always been intertwined. Now, cannabis is elevating the gastronomic experience with cannabis-infused menus created by top chefs—particularly in Canada and California. Additionally, education is always a great addition to fun vacations. Workshops, tours, and historical deep dives give tourists a greater understanding of the industry specific to each destination.
Making the Most of the Cannabis Tourism Experience
First and foremost, tourists must do their due diligence to stay informed about the laws and regulations of each country they intend to visit—particularly regarding where it is legal to consume cannabis. To that end, when booking tours and other guided experiences, ensuring they are legitimate helps guarantee the safety and quality of a trip. In general, planning ahead and booking early will help travelers make the most of what has become a highly sought-after travel sector.
When it comes to safety, moderation is key (especially at the beginning). Even seasoned cannabis enthusiasts may react differently to products from different areas. Starting slow and gradually adjusting can make the difference between a safe and pleasurable experience or a less-than-ideal trip. Of course, it is important to get to know the culture of the destination. Being respectful toward the locals will help prevent pushback against the industry and keep everyone happy.
At this point, the cannabis tourism industry has moved beyond being trendy, and all signs point to growth—both within and beyond the areas that have already witnessed a surge in cannabis travelers. There’s plenty to explore—between spas, culinary experiences, luxury services, and adventurous excursions. If cannabis travelers do their research and enter these destinations with respect, they can fully enjoy all this industry has to offer.
